Denise Lee Yohn

Brand Leadership Expert | Speaker | Author

Blending a fresh perspective, twenty-five years of experience working with worldclass brands including Sony, Oakley, and Frito-Lay, a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building exceptional brands and great organizations.

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey)